Inspired Brands.

Avery Dennison helps make brands more distinctive and appealing worldwide. Our innovative, high-performance materials and solutions help make products more visible, capture attention at point of purchase, and help influence consumers to buy, use and enjoy.

Label and Packaging Materials
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Pressure-sensitive Specialty Paper Label

Delectable currency

In the fiercely competitive wine market, sometimes a label requires a profile as complex as the vintage itself to stand out on the shelf. Case in point: Banknote Wine replicated the intricate look and craftsmanship of real banknotes for the label of its Napa Valley blend, The Vault, by using Avery Dennison Fasson® brand pressure-sensitive label papers. The stunning result expressed the high quality of its vintage and helped sell out the entire line.

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Label and Packaging Materials
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Pressure-sensitive Film Label

Delicious display, clear appeal

For Mt. Olive, the second best-selling pickle brand in the U.S., June is crunch time. In one month alone, 25 million pounds of product are processed. Just in time for this pivotal season, Mt. Olive partnered with Avery Dennison to convert from glue-applied paper labels to a beautiful and distinctive clear, pressure-sensitive film. With our adhesive and material technology, Mt. Olive can visibly showcase their pickles and peppers and help increase shelf appeal to engage consumers.

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Retail Branding and Information Solutions
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Apparel Branding

A better moment of truth

Retailers and major apparel brands seek to make an impact at the “moment of truth”—the instant when the shopper makes the decision to buy. Research has shown that the use of higher-fashion branding and packaging can make a dramatic difference in the customer’s perception of apparel quality and value. That’s why Avery Dennison offers branding solutions from concept development to the in-store point of sale. From creative design and brand embellishments to graphic tickets, tags and labels, we help our partners enhance their brands and improve product presentation and consumer communication.

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Graphics and Reflective Solutions
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Supercast Graphics Films

Perfect fit, bold impression

Digital films give companies an eye-popping way to elevate their brands, from vehicle and fleet graphics to architectural applications. The new Avery Dennison® MPI 1005 Supercast™ series sets a bold new standard, conforming more closely to complex shapes and sizes, deeper crevices and unique curvatures of most vehicle and building surfaces. Supercast graphics films also display a smooth, paint-like finish and are quick and easy to apply and remove. The result is an indelible brand impression that our customers appreciate—and consumers notice.

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A quick and easy application is one important benefit of the Avery Dennison Paint Protection Film with Nano-Fusion technology.

Designed and Engineered Solutions
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Nano-Fusion Technology

Toughness made beautiful

Car owners will appreciate the look, quality and durability of the new Avery Dennison® Paint Protection Film with Nano-Fusion™ technology. This engineered film helps protect most paint finishes from road debris, cinders, stones, glass, asphalt and gravel. The patent-pending Nano-Fusion technology offers a long-lasting solution that’s easy for auto dealers to install.

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Label and Packaging Materials
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Greener Materials

Making a material impact

At Avery Dennison, our commitment to sustainability means reviewing our materials—what they’re made of, how much we use, and how we combine them into products. For instance, we are exploring pressure-sensitive adhesives made entirely from natural and renewable resources that can biodegrade, reduce landfill waste and be recycled. Another ongoing effort seeks to develop ever-thinner materials, further enabling us to use less and help our customers reduce their environmental impact in the process.

What's possible
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