Our Commitment. Your ADvantage.


Our Commitment to Innovation is Your Business Advantage


For more than 80 years, Avery Dennison has been committed to innovation that advances the industry. This innovation begins with people...our people focused on you and your teams — collaborating together on a global scale — to create new products and services to help you grow your business.

Our Commitment, Your Advantage are a series of stories and insights direct from the teams behind our most inspiring innovations. We invite you to get to know our global teams and join us in sharing the excitement continual discovery holds for all of us.


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Select Solutions™ Expert Team

Our S477 Development Team created the S477 adhesive, as an addition to the S277 adhesive, and as part of the Select Solutions™ Lubricant and Oil Can Portfolio, to deliver an innovative solution to the challenges of a hot-fill assembly. Oil cans have traditionally been a challenge, from which to apply labels, and give them the high shelf appeal they deserve and brand owners demand. Heat and oil spillage on the production line make it difficult for labels to stick. The S477 adhesive was developed for brands that want to increase the efficiency of the filling and packaging process, without compromising lasting shelf appeal.


Graphics Innovation Team

Our Graphics Innovation Team developed the next generation MPI 1105 Digital Supercast Film, with the DOL Z series of overlaminates, to deliver reliable and durable performance for larger-than-life graphics across a variety of applications. The growth in wide format digital printing is largely due to the advancements in printer, ink, and media technology. Acknowledging the importance of this growth sector for our customers, we made it a priority to develop a new premium digital media solution, MPI 1105, that provides consistent high quality output across the major print platforms of Latex, UV, eco-solvent and solvent. This is one of our most exciting new developments for wide format printing.


Avery Dennison Durables Center of Excellence

Our Durables Center of Excellence team in Kunshan, Jiangsu Province, China understands the impact of the fast-paced durables segment for converters and their customers. The Durables Center of Excellence offers a total solution for prototyping and go-to-market strategies, starting with a Pilot Center and Converting College, which provides our customers with professional training and access to technical support on the latest converting technology. We also have a full pilot line, which enables quick solutions and full prototyping within 24-hours.


Aqua Opaque™ Technology Expert Team

Our Wine and Spirits team developed Aqua Opaque as an affordable solution for almost all wines. Paper facestocks, especially uncoated paper, have a tendency to lose their color, begin to gray and suddenly become unattractive when immersed in ice. You could say we met the “ice bucket challenge” head on, and gave converters and wineries a simple, dependable technology — one that keeps uncoated papers white when exposed to moist conditions.​


CleanFlake™ Adhesive Technology Expert Team

Our CleanFlake team developed a new kind of adhesive that enables improved recyclability for bottles and thermoform containers. This technology allows paper and film labels to separate cleanly, so food quality recycled PET can be recovered. It’s another example of how we create benefits across the value chain.


TrueCut™ Expert Team

Our global experts solved a familiar problem thermal transfer labels were not adhereing well when applied in cold warehouses, slowing things down. TrueCut technology has improved adhesion at a wide range of temperatures with high-speed converting. It's an example of commitment to constant innovation, and to our customers' productivity.


Digital Expert Team

Our Digital Expert Team helps converters and brand owners realize the potential of digital printing every day. Optimized materials for different digital platforms – and full technical support – open up new creative possibilities, with higher productivity. We’re committed to giving converters and brand owners the agility and the print quality they need.


Technical Excellence Team

Our Technical Excellence Team looks forward to every new challenge to drive solutions for you and your customers. Whatever the request and wherever the help is needed, count on us to make the nearly impossible happen.