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Our Commitment Your ADvantage

Our Commitment to Innovation

Is Your Business Advantage


For more than 80 years, Avery Dennison has been committed to innovation that advances the industry. This innovation begins with people...our people focused on you and your teams — collaborating together on a global scale — to create new products and services to help you grow your business.

Our Commitment, Your Advantage are a series of stories and insights direct from the teams behind our most inspiring innovations. We invite you to get to know our global teams and join us in sharing the excitement continual discovery holds for all of us.


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Aqua Opaque™ Technology Expert Team




Our Wine and Spirits team developed Aqua Opaque as an affordable solution for almost all wines. Paper facestocks, especially uncoated paper, have a tendency to lose their color, begin to gray and suddenly become unattractive when immersed in ice. You could say we met the “ice bucket challenge” head on, and gave converters and wineries a simple, dependable technology — one that keeps uncoated papers white when exposed to moist conditions.​




CleanFlake™ Adhesive Technology Expert Team




Our CleanFlake team developed a new kind of adhesive that enables improved recyclability for bottles and thermoform containers. This technology allows paper and film labels to separate cleanly, so food quality recycled PET can be recovered. It’s another example of how we create benefits across the value chain.



TrueCut™ Expert Team




Our global experts solved a familiar problem thermal transfer labels were not adhereing well when applied in cold warehouses, slowing things down. TrueCut technology has improved adhesion at a wide range of temperatures with high-speed converting. It's an example of commitment to constant innovation, and to our customers' productivity.




Digital Expert Team




Our Digital Expert Team helps converters and brand owners realize the potential of digital printing every day. Optimized materials for different digital platforms – and full technical support – open up new creative possibilities, with higher productivity. We’re committed to giving converters and brand owners the agility and the print quality they need.




Technical Excellence Team



Our Technical Excellence Team looks forward to every new challenge to drive solutions for you and your customers. Whatever the request and wherever the help is needed, count on us to make the nearly impossible happen.