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Submit Your Idea

Submit an Idea

Submit Idea

Have an idea? Tell us about it.

Follow this Step-by-Step process to learn how we can work together.


Step 1 - Determine Company Fit
Is Avery Dennison the right company to adopt your idea? Can you tell us why? We are particularly interested in novel and patented ideas that can advance our Core Capabilities.

Step 2 – Determine Idea Qualification

Will your idea help our customers? Can you tell us how? We are looking for ideas that meet the needs of the Industries We Serve. 

Avery Dennison's major areas of interest include:

  • Decorative and Information solutions for label and packaging applications
  • External embellishment, identification, and tracking solutions for retail
  • Sustainable materials and adhesive films
  • Other adhesive and bonding solutions

Step 3 – Submit Your Idea for Evaluation

If you've determined that your idea is a good fit for us, we'd like to hear more about it.

Click here to Submit an Idea, then fill out the required information. Once we receive your submission, we will analyze your data to determine whether it fits our current or future needs and objectives.

Step 4 – Written Idea Development Agreement
If your idea aligns with our business strategies, and is something Avery Dennison is interested in, we will work with you to negotiate an agreement.

Step 5 – Product Development
After signing the agreement, we will consider the idea for possible commercialization.  Depending on the scope and maturity of your idea, this step may require significant time, effort and expense.

Step 6 – Product Testing
We will then conduct testing to validate the business plan and confirm customer need.

Step 7 – Product Launch
Based on positive testing results, the product may be produced.