In 2018 Avery Dennison is launching VELA™ dynamic display-window technology, which is a turnkey platform for digital advertising solution based on technology developed by Gauzy, one of a number of innovative startups we have invested in over the last couple of years. This system helps attract more customers by transforming store windows into eye-catching, switch-on-switch-off advertising media that projects campaigns, promotional offers and personal content, changing the message throughout the day with time and location-based videos and images. Vela™ film is completely transparent when not in use, retaining in-store visibility and sales opportunities. It offers retailers the flexibility to combine traditional merchandising with innovative digital advertising, creating truly engaging content for the consumer. To learn more about VELA™ dynamic display-window technology, visit www.graphics.averydennison.com.
