Experience Bright New Things Take
Times Square

Combining design, materials science and technology to re-imagine the future of consumer experience.

One of the most eye-catching exhibits at Design Pavilion during this year’s NYCxDesign will showcase the work of four young artists — and the innovative capabilities of Avery Dennison in a whole new way.

Bright New Things Take Times Square is the culmination of a global design competition, held in partnership with Arts Thread, in which we asked students and recent graduates in art and design to reimagine everyday household objects using Avery Dennison graphic materials. The breadth and imagination of the 200 plus entries received was inspiring! After much discussion,  our global panel of judges ultimately agreed on four standout designs that will take centre stage within our unique technology installation at Design Pavilion in Times Square, NYC, during NYCx Design May 12th-20th.

The objects our winning artists reimagined will be showcased in an impossible-to-miss, 10-foot-tall glass cube on exhibit as part of  Design Pavilion.  Our new VELA^TM dynamic display-window technology will turn the cube’s glass walls into a digital display screen, cycling between rich color and videos of our artists at work. At intervals, the walls will become transparent to reveal the actual art within. As viewers walk around the cube, our Janela^TM smart-products platform will enable them to connect with the installation through their smartphones and share the content with friends and family around the world. All in all, the installation will integrate the physical with the digital in a new, compelling way — just as we aim to do at Avery Dennison.

We'll be sharing live photos and videos throughout the exhibit so check back here or follow along on Instagram. Click here to sign up for notifications on activity during the event.

Find news and information for the media here.
For all press and media inquiries, please contact:

Amy White
T:+44 7718581605
E: Amy.White@eu.averydennison.com

Emma McBride
T: +44 20 7268 6100
E: Emma.McBride@talk.global.com

In 2018 Avery Dennison is launching VELA™ dynamic display-window technology, which is a turnkey platform for digital advertising solution based on technology developed by Gauzy, one of a number of innovative startups we have invested in over the last couple of years. This system helps attract more customers by transforming store windows into eye-catching, switch-on-switch-off advertising media that projects campaigns, promotional offers and personal content, changing the message throughout the day with time and location-based videos and images. Vela™ film is completely transparent when not in use, retaining in-store visibility and sales opportunities. It offers retailers the flexibility to combine traditional merchandising with innovative digital advertising, creating truly engaging content for the consumer. To learn more about VELA™ dynamic display-window technology, visit averydennison.com/futureofretail.

Avery Dennison’s Janela™ solution, powered by the EVRYTHNG Smart Products Platform, enables apparel and footwear products to have a unique, serialized label, which then connects to EVRYTHNG’s IoT cloud-based software. That means every Janela™ product is ‘born’ digital with the ability to capture real-time data, enhance consumer experiences, and make the manufacturing and selling of products more efficient and intelligent. Learn more about Janela™ Smart Products Platform here.