The installation, which we’re creating as I write this, is unlike anything you’ve ever seen. It will be contained in a dramatic, nine-foot-high glass cube. (The process of fabricating the cube, and shipping it to Brooklyn, is worth an article in its own right.) Avery Dennison’s new VELATM dynamic display-window technology will turn the cube’s glass walls into digital display screens, cycling between rich color and the video and photos of our artists at work. At regular intervals, the color and imagery will fade away to dramatically reveal the artist’s work within.
To top it off, the whole thing is interactive. As viewers walk around the cube, our JanelaTM smart-products platform will enable them to connect with the installation through their smartphones and share the content, plus each of our artist’s stories, with friends and family around the world. All in all, the installation will integrate the physical with the digital in a new, compelling way — just as we aim to do at Avery Dennison. We expect more than three million people to see in in Times Square, and many more to see it online. I can’t wait to see it all come to life.
The new generation of art- and design-school graduates, with their disruptive ideas, fearlessness and ambition, remind me of tech start-ups. They’re full of great potential, and to realize it, they need investment. The creative industry, the brands who depend on it, and companies like Avery Dennison, who supply the materials that help bring their ideas to life, should all invest in supporting them through internships, mentoring and career opportunities. We need their talent. We need their innovations. We should help cultivate both, even when that means taking some risks. If you need proof of how such investment can pay off, come see us at Design Pavilion next month.
To learn more about Avery Dennison Graphics Solutions, visit: www.graphics.averydennison.com
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