Many consumers are still unaware of car wrapping or believe it is exclusively for fleet advertising purposes - but, the times are changing. Car wrapping is growing in popularity for consumers in both personal and commercial markets. Today, the surge is appealing to a much larger audience, who in return are setting the trends in the industry. We surveyed wrap installer experts to gauge what they believe are the trending colors, patterns and finishes in wrapping vehicles and where the future of the market is headed.
“I’ve noticed that different textures and accenting colors are popular, while frozen and satin finishes are in high demand,” says Niel Scotto, NDVinyls. The Satin Nero color has been the crowd favorite recently, while heavy metallics, pearls, color shifts and chromes have been equally favored among consumers. According to Harumi Calabro, Wraps 56, consumers tend to move towards wrapping vehicles in colors and finishes that are customarily difficult to paint.
Long-established customers of the industry are expanding their creativity with their designs. “Customers want to push the full potential of a wrap in terms of graphic customization,” explains Calabro. They are requesting a mixture of films and combinations of high contrasting colors and shifts. These designs are strategically made to fit the body of the car, so all areas of the vehicle work together to create a uniquely curated piece.