Avery Dennison Label and Packaging Materials / One Drop, Many Ripples

One Drop, Many Ripples

How one woman is changing the Avery Dennison sustainability culture in Singapore

In 2018, armed with Avery Dennison's Plastics Pledge and 2025 Sustainability Goals, Taruvi Jain had a question. Could one employee make a difference?

At Avery Dennison the answer is, in a word, yes.

A Fresh Perspective

When Taruvi relocated from India to Singapore in 2016, she not only had to embrace a new job as Regional Assistant Financial Planning and Analysis Manager, she also took on a new language and culture. And, she says, she noticed single-use plastics everywhere she looked.

'Can't Reduce or Reuse? Refuse.'

While governments around the world continue to legislate for change, Taruvi believes grassroots efforts can make a significant difference toward addressing the issues caused by single-use plastics. So, she set about to educate her coworkers and community on the environmental impact of single-use plastics, introducing a program to help others reduce their plastics use under the tagline: ‘Can’t Reduce or Reuse? Refuse.’

Why? Because as she says, “If everyone does their part, it won’t be a government issue.”

If everyone does their part, it won’t be a government issue. Taruvi Jain

Creative Solutions to Change Habits

Together with Plastic-Lite Singapore, a local NGO focused on reducing single-use plastics, Taruvi organized lunch and learns and seminars in the Avery Dennison Singapore office to explore the side effects of single-use plastics, including their effect on local wildlife. Fish, for example, is a dietary staple in Singapore. But a vast amount of fish in Singapore is contaminated from plastic waste in the water system.

As part of the collaboration, Taruvi also organized a beach cleanup activity. Motivated by the success of the event, Taruvi and her growing sustainability group have since organized additional events, including tree planting and an upcycling workshop.

Today in the Singapore office, single-use plastics are no longer available in the break rooms—just one example of how the group is choosing to “refuse” single-use and unnecessary plastics in the office. Cutlery, cups and other items have been replaced by sustainable alternatives. Taruvi says she's also seen tremendous improvement in employee attendance, motivation and morale at sustainability events, and intends to keep inspiring her colleagues to reduce and reuse where they can, and refuse single-use and unnecessary plastics as often as possible.

Project Name: Can’t Reduce or Reuse? Refuse

Avery Dennison Team Members: Taruvi Jain

2025 Sustainability Goal: Greenhouse Gas / People

GHG: We will reduce absolute greenhouse gas emissions by 3% every year.

People: We will maintain world class safety and engagement scores and cultivate a diverse workforce with 40% of leadership positions filled by women.

The ‘Can’t Reduce or Reuse? Refuse.’ initiative was recognized as a winner of the Label and Graphic Materials 2018 Sustainability Award. The Sustainability Awards recognize individuals and teams who have done significant work moving us towards achieving our 2025 Sustainability Goals. Learn more about sustainability at Avery Dennison by visiting our website.

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