Protecting Your Brand in a Post-COVID World



As online shopping increases, the counterfeit goods market grows alongside it. And in the aftermath of the COVID-19 pandemic, preserving your brand’s integrity and trustability is essential to thrive. Now, more than ever, it’s important to invest in the right digital authentication solutions to protect your brand.



In part 2 of Avery Dennison’s webinar series, “Authenticity in a Post-COVID World”, we got together to discuss it with a panel of brand protection experts, including:
Greta Moser, Global Director Product Line Management, Brand Protection Solutions, Avery Dennison
Michele Casucci, Founder and CEO, Certilogo
David Franklin, Director of Brand Protection, CSC
Regis Messali, Communication and Development Director, Unifab


Watch and learn as they discuss the current shifts in consumer behaviors impacting brand protection teams, counterfeiting trends, how to leverage consumers to protect your brand, and take a look at the benefits that a consumer-facing authentication solution can bring.


 

Watch the webinar >>




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