Linerless labels: Transforming retail printing for efficiency and sustainability

In the fast-paced world of retail, efficiency and sustainability are not just buzzwords—they are essential pillars for success. Nearly a century ago, the invention of the pressure-sensitive (PS) label revolutionized modern packaging. However, a significant challenge has always been the waste generated from the release liners, which are typically discarded immediately upon application. Enter Avery Dennison's innovative solution: AD XeroLinr DT™, a linerless direct thermal label designed to tackle this issue head-on.

The traditional pressure-sensitive label has been indispensable in modern packaging for decades. These labels are crucial for inventory management, product identification, and pricing. However, the release liner, an essential component of conventional PS labels, contributes to considerable waste. As sustainability becomes increasingly important, the need for a more eco-friendly solution has never been greater.

Avery Dennison has developed AD XeroLinr DT™, a linerless direct thermal label that addresses the pressing challenges of waste reduction and efficient inventory management in retail. This innovative product offers high-resolution barcode scanning and readability, making it a high-performing and sustainable alternative for variable information (VI) applications. With AD XeroLinr DT™, retailers can ensure uninterrupted operations and seamless integration into various store levels.

AD XeroLinr DT™ is ideal for a wide range of applications within retail environments:

• Weigh Scales: Perfect for printing weight and price information at the point of sale.
• Food Service Counters: Efficiently labels products in delis, butcher shops, and other food service settings.
• Fresh Food Labeling: Ensures accurate and clear labeling for fresh produce, meats, and other perishable items.
• Ingredient Labeling: Ideal for providing detailed ingredient information on packaged foods.
• Bakery Labels: Enhances the presentation and information availability for bakery products.
• Deli Counters: Streamlines the labeling process for assorted deli items.
  

1. Cost optimization

One of the standout benefits of AD XeroLinr DT™ is its potential for cost optimization. Labels can be printed in various lengths to minimize space wastage, thereby maximizing the number of labels per roll. This reduces overall application costs, making it an economical choice for retailers.

2. Efficient and accurate order processing

Manual order processing is time-consuming and prone to errors. AD XeroLinr DT™ eliminates the need for handwritten orders, enhancing the speed of service to customers and significantly minimizing manual errors. Additionally, each roll can accommodate up to 60% more labels, reducing the frequency of roll changeovers and increasing machine uptime. This leads to smoother, more efficient operations.

3. Reliable adhesion performance

In retail settings, labels need to adhere securely to a variety of surfaces. AD XeroLinr DT™ excels in this regard, offering reliable adhesion for weight scale pricing across different environments. Whether in chilled or refrigerated conditions for fresh produce, wet or greasy surfaces for meat and fish, or irregular packaging for fruits and vegetables, these labels maintain their integrity and performance.

4. Safety

A liner-free solution inherently reduces the risk of slips and falls caused by liner waste on the floor. This creates a safer, hazard-free environment for employees and customers alike, reinforcing the commitment to workplace safety.

5. Sustainability

Perhaps the most compelling advantage of AD XeroLinr DT™ is its contribution to sustainability. This solution not only minimizes raw material consumption but also significantly reduces waste generation, which also leads to substantial savings in liner waste disposal. These benefits ultimately lead to reduced CO₂ emissions and the conservation of water and other resources, further bolstering its eco-friendly credentials.

The future of retail printing lies in embracing innovations that drive both operational excellence and sustainability. AD XeroLinr DT™ represents a significant leap forward in linerless label technology, offering a high-performance, cost-effective, and eco-friendly alternative to traditional PS labels. With AD XeroLinr DT™, Avery Dennison has set a new standard for what is possible, paving the way for a more sustainable and efficient retail industry.