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Powering the evolution in consumer packaged goods

CPG—It starts with the label

The future of consumer packaged goods is being reshaped by packaging regulations, performance demands and evolving consumer expectations. As the inventor of the pressure-sensitive label, Avery Dennison draws on nearly a century of material expertise, proprietary adhesive science and connected technologies to help your brand navigate complexity and move forward with confidence.
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Pressure-sensitive labels

Discover versatile pressure-sensitive labeling materials designed to deliver performance, elevate brand impact and support responsible material use across diverse consumer packaging applications.

RFID technology

Unlock item-level visibility and product intelligence with RFID solutions that improve inventory accuracy, enable traceability and support connected experiences for consumer packaged goods.

Solve your packaging challenges

Our high-performance labels and connected technologies are designed to help solve your most critical consumer packaging challenges. As your strategic partner, we bring together materials science expertise and data-driven intelligence to support compliance, improve efficiency, reduce carbon impact and elevate shelf appeal.

EXPLORE BY NEED

Enable recyclingEnable reuse and refillReduce carbon footprintEnhance shelf appealEnhance packaging functionality Optimize supply chain efficiency
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Enable recycling with label solutions that support packaging circularity, meet changing regulations and reduce waste.

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Enable reuse and refill with solutions like wash-off that help reduce overall packaging use.

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Reduce carbon footprint with label solutions with recycled content and less material to help lower your packaging’s carbon impact.

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Enhance shelf appeal with premium label solutions that balance aesthetics and shelf impact with responsible material choices.

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Enhance packaging functionality with high-performance labels that improve product protection, track inventory and protect your brand.

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Optimize supply chain efficiency with connected packaging and RFID solutions that improve visibility, transparency and logistics accuracy.

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Scale and expertise to move your brand forward

12,600

Broad portfolio

Choose from thousands of label constructions to elevate your brand. Our ability to customize and combine creates limitless possibilities, ensuring your solution performs as required.

200

Global footprint
Leverage our scale in 200 operating locations in over 50 countries to maintain material consistency, supply continuity and reliable packaging performance.

35,000

Local expertise
Work with 35,000 employees around the world dedicated to pushing the limits and shaping the future of packaging.

One partner, every application

Packaging requirements vary by category and format. Explore labeling solutions for consumer packaged goods designed to deliver reliable performance across segments, packaging materials and application needs.
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Explore CPG labels by segment

Labeling solutions tailored to the performance, design and regulatory needs of the consumer packaged goods industry. From enhancing shelf impact to supporting productivity, our expertise helps you identify the right approach for your category.

FOOD AND BEVERAGE

WINE, SPIRITS AND CRAFT BEVERAGES

BEAUTY AND PERSONAL CARE

HOME CARE

Explore CPG labels by packaging type

Labeling solutions developed to support reliable performance across packaging structures, surfaces and operational requirements. Identify solutions suited to your packaging format and application.

PET

HDPE AND PP

GLASS

PAPER AND CARDBOARD

FLEXIBLE