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RFID technology
Managing millions of products requires real-time intelligence at every stage. Avery Dennison RFID technology provides the consistent supply chain visibility needed to optimize inventory and protect brand integrity.
Give every product a digital identity
Labels embedded with RFID technology combine physical packaging with digital intelligence. A tiny microchip and antenna, embedded within a label or applied directly to a product or package, allow items to be uniquely identified, tracked and authenticated throughout the value chain.
This creates a continuous layer of visibility and interaction, transforming everyday items into connected assets with real-time data behind them. With Avery Dennison RFID technology, packaging delivers end-to-end insight — from where the product was sourced and how it moved through the supply chain to how it’s experienced, verified and engaged with throughout its lifecycle.
Impact by industry
How does RFID work?
At the heart of a label embedded with RFID technology is a small component called an inlay. The inlay sits inside a standard label and is made up of three parts: a chip, an antenna and a carrier.
The chip stores identifying data, while the antenna captures radio signals from an RFID reader and sends the information back. The carrier holds the chip and antenna together on a flexible material, allowing the inlay to be embedded smoothly in a label.
Unlike barcodes, RFID technology doesn’t require line-of-sight scanning. Tags can be read automatically, from a distance and in large volumes, making it possible to identify and track individual items quickly and reliably as they move through the supply chain.
Next steps
Speak with one of our experts
Let’s connect! Kelvin Tan is director of business development at Avery Dennison Materials Group, helping consumer brands connect the physical and digital. He empowers brands to effectively engage with customers while also enabling operational efficiency and reducing reverse logistics and supply chain costs.
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