Creating a sense of luxury starts with engaging the senses — through texture, detail and design that signal quality at every touchpoint. For brands in wine, spirits, craft food and beverages, and beauty, we’re expanding the possibilities of premium packaging with labeling materials that help tell your brand story and connect with consumers.
Labels that highlight your brand story
Packaging is no longer just about shelf appeal — it's about sparking emotion, creating connection and delivering a premium experience from the first glance to the final touch.
Our premium portfolio is a collection of tactile and sensorial materials with the technical precision needed for consistent performance, even under demanding conditions such as decorations and embellishments or moisture exposure.
With a wide range of finishes and formats — including exclusive materials available only from Avery Dennison — our premium labels are engineered to meet demanding production challenges while unlocking new forms, finishes and storytelling opportunities. These materials provide the perfect canvas to express your brand’s philosophy, values and craftsmanship, empowering your designs to go beyond the ordinary and make a lasting impression from concept to consumer.
Benefits
Engage the senses to leave a lasting impression
From soft-touch velvet and textile-inspired papers to materials with natural grain or crafted finishes, our collections help evoke emotion and create a multisensory brand experience — one that consumers connect with on the shelf and remember long after.
Elevate and differentiate your premium packaging
Whether you’re distinguishing a reserve wine, a craft beverage collection, or a limited-edition beauty line, our materials help create a visual and tactile distinction — clearly separating your high-end products from the rest.
Tell your story through texture and detail
With a wide variety of facestocks, colors and finishes, our premium labeling solutions give you the creative freedom to express your brand’s story, values and personality — with clarity and character across every product line.
Premium results, production ready
Our materials are stable enough to stand up to hot foiling and other demanding embellishment techniques — helping reduce risk while delivering the visual impact brands expect. And with our deep black materials, there's no need for double printing to achieve full black coverage. Our materials are ready for efficient production, saving time and cost.
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Next steps
Speak with one of our experts
Ready to find the right solution for your packaging needs? Connect with an Avery Dennison expert today to find a label that will make your product stand out on the shelf.
Connect with a label printer
Need help finding someone to bring your label to life? We have a wide network of trusted label printers. Let us help you find the perfect partner to bring your packaging vision to life.
