Helger Reitsma is the vice president of marketing for Avery Dennison Materials Group, where he leads marketing and marketing communications to drive revenue growth and profitability through strategic initiatives. 

His focus includes transforming the go-to-market strategy and championing sustainable packaging solutions across the value chain. Helger oversees a broad portfolio encompassing product management, business development, digital marketing, compliance, market intelligence, sustainability and overall business strategy. 

Before Avery Dennison, Helger built a strong foundation at Unilever, most recently as CMO for Unilever Professional globally, developing the B2B home care portfolio and go-to-market strategy.