Roberto Martínez Porta is vice president of sales for Avery Dennison Materials Group. Joining in 2011, he’s held roles in procurement and commercial excellence and currently leads a geographically diverse sales and customer service team of about 200 people. 

Before Avery Dennison, he worked at Heineken in global packaging, Citigroup in financial services and NCR in enterprise technology. He’s also treasurer and executive board member at FINAT. Multilingual and curious, he thrives on linking strategy with execution across cultures and disciplines. 

Passionate about connecting physical materials with digital innovation, he and his team help customers reduce waste, enable traceability through RFID, and support  the value chain in unlocking smarter, more intelligent solutions.