Navigating packaging change

As Packaging and Packaging Waste Regulation (PPWR) requirements take shape, CPG brands are rethinking packaging decisions across recyclability, reuse and performance. We’ve developed the PPWR Label Guide to help you understand where label choices fit in that transition.

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Inside the guide, you’ll find:

  • What evolving PPWR requirements may mean for label choices, recyclability and EPR fee modulation.
  • Four ways pressure-sensitive labels can support evolving design-for-recycling criteria and emerging reuse models.
  • Label material considerations by packaging format, from PET, HDPE and PP to glass, paper, cardboard and flexible packaging.
  • Avery Dennison technologies designed to support recycling and reuse applications across packaging formats.


Download the guide to explore more informed label choices as packaging requirements evolve.