Recycle your liner waste with AD Circular™
Used liners don't need to go to landfill or incineration. For the same cost or less, we've created a solution that turns your label waste into a valuable resource.
Did you know that 100,000 labels generate over 100 kg of liner waste? That's why we created AD Circular™ — a program for recycling used paper and film label liners in countries across Europe.
With AD Circular™, you can contribute toward creating a circular economy by returning your label liners for recycling through our network of partners. Simply sign up, collect your label liners for pickup and we'll work with our recycling partners to take care of the rest.
Glassine recycling partnership
We’re proud to partner with SOPREMA, the only company capable of recycling glassine into cellulose wadding through a patented, in-house process recognized worldwide. Together, we're expanding glassine liner recycling across Europe by combining this unique expertise with SOPREMA’s extensive logistics network.
All the glassine collected through our joint program is transformed into cellulose wadding, which is then used for building insulation with an extended lifespan of 30 to 50 years. This collaboration enhances the scalability of the AD Circular™ program and maximizes the long-term impact of the liners you recycle.
Interested in the AD Circular™ program? You can sign up in just a few clicks using our sign up portal.
How glassine liner recycling works
Sign up through our dedicated portal.
Create a new subscription based on your total tonnage.
You will receive empty boxes for you to collect your used liners.
When filled and ready to recycle, simply request a collection through the portal.
Your glassine liners will be collected and recycled into high-performance insulation panels.
PET recycling partners
When recycled correctly, PET liners become a valuable resource that can return to productive use. We're shifting from being a collector to a connector, helping you find reliable recycling partners who specialize in PET recovery. And if recycling isn’t available in your area, we’re in touch with waste transport professionals to help you find the most sustainable solution possible.
Ready to find a trusted recycling partner for your PET liners? Speak with an Avery Dennison expert today to be introduced to our network of recycling partners.
Carbon savings certificate
AD Circular™ helps strengthen your sustainability story. Each year, we’ll provide you with a carbon saving certificate that showcases the amount of used liners you’ve recycled and the CO2 emissions you’ve saved. Share your results to demonstrate measurable progress toward your sustainability goals and show customers your commitment to circular packaging.