- Home
- Solutions
- By technology
- Pressure-sensitive labels
Pressure-sensitive labels
In 1935, we invented the pressure-sensitive label. Today, we continue to innovate to help you differentiate your brand, meet your sustainability commitments and solve your most complex packaging challenges.
What’s a pressure-sensitive label?
Sometimes called “self-adhesive,” a pressure-sensitive label is a high-performance material construction consisting of three essential elements. Unlike traditional labeling methods, it requires no heat, water or solvent to bond — just light pressure.
- Facestock: The paper or film surface for your brand’s graphics.
- Adhesive: The engine that creates a permanent or repositionable bond to your container.
- Liner: The carrier that protects the adhesive and ensures accurate label placement on your production lines.
Why pressure-sensitive labels?
Brand impact
Performance from plant to shelf
Our pressure-sensitive labels are designed to help you elevate your brand presence while meeting the rigorous demands of the modern supply chain:
- Premium shelf appeal: Achieve a high-end look on diverse shapes and substrates — including paper, glass, metal and plastic.
- Advancing sustainability goals: Utilize clean-release adhesive technology designed to support the circularity of your packaging and reduce your EPR fees.
- Operational peace of mind: Ensure consistent, high-speed application and reliable label performance.
- Interactive consumer engagement: Integrate digital triggers such as RFID and QR codes directly into labels to share product stories, track authenticity and deepen customer loyalty.
- Graphics that last: Benefit from best-in-class topcoats that protect visual identity against moisture, chemicals and transit wear.
Material innovation
Making packaging circular
Explore how pressure-sensitive labels can play a critical role in meeting your recyclability goals and enabling a circular economy.
Downloads
Next Steps
Speak with one of our experts
Ready to optimize your labeling performance? Connect with our pressure-sensitive label specialists to discover materials designed to drive your productivity, unlock growth and help advance your sustainability efforts.
Innovate with us
Collaborate with Avery Dennison experts to ideate and co-create innovative labeling and packaging solutions.