Avery Dennison’s connected packaging solutions track and trace your entire product journey — from raw materials to end of life. In a world of complex supply chains and high consumer expectations, we’re combining physical label materials with digital triggers to help you discover new value in your packaging.
Unlock the hidden potential of your packaging
Our connected packaging solutions incorporate digital triggers into your packaging, giving each item a unique digital identity that provides access to actionable data and enables deeper consumer engagement. By combining digital technologies such as RFID or QR codes with traditional label materials, you can create smart packaging that opens new opportunities for your brand.
Connected packaging can support real-time supply chain visibility, improve inventory accuracy, combat counterfeits, reduce operational costs and unlock more personalized consumer experiences. Are you ready to discover the possibilities?
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Benefits
Inventory management
In today’s fast-paced market, accurate inventory management is essential. Connected packaging generates real-time data that can feed AI-driven analytics, helping improve inventory visibility and support more optimized stock levels across your supply chain.
Brand and consumer safety
Not only can connected packaging help reduce the risk of counterfeiting, it also provides easy access to detailed allergen and ingredient information — an important factor when considering EU legislation requirements.
Consumer engagement
Transform your products into dynamic communication platforms. Share your brand story, provide targeted promotions or display clear recycling information. The result? Even greater brand loyalty and a boost in consumer engagement.
Reuse and refill
Support reuse and refill initiatives while aligning with regulations like the Packaging and Packaging Waste Regulation (PPWR). Connected packaging simplifies sorting, improves cycle counting and reduces sorting-related costs.
Traceability and sourcing
Experience greater supply chain control and build trust with your customers. Connected packaging provides product authentication and provenance, which helps reduce gray marketing. Ensure on-time delivery of the right quantity of products and reduce waste.
Next steps
Speak with one of our experts
Ready to find the right solution for your packaging needs? Connect with our Avery Dennison experts today to find a label that will make your product stand out on the shelf.
Connect with a label printer
Need help finding someone to bring your label to life? We have a wide network of trusted label printers. Let us help you find the perfect partner to bring your packaging vision to life.