

Today’s consumers are looking beyond products — they’re choosing brands that embody purpose, responsibility and a clear commitment to sustainability. But balancing that expectation with premium aesthetics requires materials that perform on every level. With our Premium Sustainability Collection, you can create packaging that delivers on your design vision with materials that are recycled and responsibly sourced.
Designs that elevate aesthetic appeal
With one of the widest ranges of premium materials made with recycled, byproduct and alternative fibers, our portfolio blends thoughtful sourcing with luxurious finishes that elevate your packaging. Backed by deep material expertise and a legacy of innovation, these solutions are designed to perform beautifully — even in demanding conditions — and connect with consumers on every level.
Benefits



Bring your premium vision to life
Our Premium Sustainability Collection offers you a wide selection of elegant facestocks made with responsibly sourced materials — from flax and hemp fibres to agro-industrial byproducts like grape and barley. Every option is designed to help reduce your environmental impact while delivering a tactile, high-end feel.
Help create a circular economy
Whether you're targeting carbon reduction, circularity or compliance, our portfolio supports your packaging goals with materials that reflect your values and design vision. Take our rCrush range for example — made using 15% agri-industrial byproducts and 40% post-consumer recycled paper, these facestocks result in 20% lower CO2 emissions compared to standard label papers.
Stand out, without compromise
Our sustainable materials are crafted to match the premium look and feel you expect— with textures, finishes and design impact that reinforces your brand aesthetic without sacrificing performance.
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Next steps
Speak with one of our experts
Ready to find the right solution for your packaging needs? Connect with our Avery Dennison experts today to find a label that will make your product stand out on the shelf.
Connect with a label printer
Need help finding someone to bring your label to life? We have a wide network of trusted label printers. Let us help you find the perfect partner to bring your packaging vision to life.
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