Looking for a label as versatile as your product? Variable data (VD) labels help you integrate dynamic, variable data into your packaging. Our VD labels can increase inventory visibility, support faster shipping speeds, improve accuracy, personalize marketing and enhance food safety, efficiency and performance — all while helping reduce material use.
Labels for a data-driven supply chain
In today’s fast-paced market, static labels simply don’t cut it. With a complex business, you need labels that connect the physical and the digital. That’s where VD labels come in. Unlike conventional labels that provide fixed data, VD labels offer a dynamic canvas that can incorporate batch numbers, expiration dates, QR codes, shipping details, promotional messages and more.
Benefits
Where connectivity and performance meet
Consumers increasingly expect clear product information, and evolving regulations such as the Packaging and Packaging Waste Regulation (PPWR) are shaping packaging choices. Our AD XeroLinr DT™ linerless solutions help reduce material use and weight. We also offer labels made with recycled content and solutions that support recycling, including rRange, AD RDX™, AD CleanFlake™, direct thermal films and AD CleanFiber™.
Create opportunities with enhanced product information
VD labels enhance the customer experience by connecting the physical and the digital through technologies like RFID. They can provide information such as expiration dates, ingredients, nutritional details, origin data and targeted promotions, as well as personalized content that helps deepen customer engagement. They can also help streamline supply chain tracking, support automation and improve inventory accuracy.
Express more with innovative VD facestocks
VD labels don’t need to be plain. Our range of direct thermal, thermal transfer, laser and inkjet printing materials meets diverse design needs. Explore our DT film options that support plastic packaging recyclability and high-performance linerless solutions for efficient VD printing. All options deliver reliable barcode scanning and readability for logistics, e-commerce, food and retail applications.
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Next steps
Speak with one of our experts
Ready to find the right solution for your packaging needs? Connect with our Avery Dennison experts today to find a label that will make your product stand out on the shelf.
Connect with a label printer
Need help finding someone to bring your label to life? We have a wide network of trusted label printers. Let us help you find the perfect partner to bring your packaging vision to life.