

Achieving high-purity PET recycling depends on a label strategy that facilitates seamless separation during the recovery process.
Whether you're navigating the requirements of packaging regulations or seeking to stand out on the shelf, our solutions are designed to help you meet both performance and sustainability goals. Our technology features adhesives that deactivate during the caustic wash cycle — allowing the shredded label material to float and PET flakes to sink for more efficient recovery. This specialized approach enables circular design while supporting best-in-class print quality and smart technologies that help your brand remain secure and sophisticated throughout the packaging's journey.
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A highly recyclable substrate, PET (polyethylene terephthalate) is a lightweight plastic material widely used in food, beverage and home and personal care packaging.
How PET bottles and trays are recycled
PET is widely recycled, but bottles and trays are processed separately because they are made with different grades of PET and have different intrinsic viscosity (IV). PET bottles possess high IV values, making them ideal for "bottle-to-bottle" circular recycling. In contrast, PET trays have lower IV values and frequently contain impurities from multi-layer sealing films like PE or EVOH. To prevent yellowing, these trays must be processed at lower temperatures, and are often down-cycled into lower-grade materials rather than repurposed into similar products.


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