Looking for a label as versatile as your product? Variable information (VI) labels help you integrate dynamic, variable data into your packaging. Our VI labels can increase inventory visibility, support faster shipping speeds, improve accuracy, personalize marketing and enhance food safety, efficiency and performance — all while helping reduce material use.
Labels for a data-driven supply chain
In today’s fast-paced market, static labels simply don’t cut it. With a complex business, you need labels that connect the physical and the digital. That’s where VI labels come in. Unlike conventional labels that provide fixed information, VI labels offer a dynamic canvas that can incorporate batch numbers, expiration dates, QR codes, shipping details, promotional messages and more.
Benefits
Where information and sustainability meet
Consumers increasingly expect clear product information while evolving regulations are shaping packaging choices. Choose from AD XeroLinr DT™ linerless solutions that help reduce material use and weight, or labels made with recycled content. All options deliver reliable barcode scanning and readability for logistics, e-commerce, food and retail applications.
Create opportunities with enhanced connectivity
VI labels enhance the customer experience by connecting the physical and the digital through technologies like RFID. They can provide information such as expiration dates, ingredients, nutritional details, origin data and targeted promotions, as well as personalized content that helps deepen customer engagement. They can also help streamline supply chain tracking, support automation and improve inventory accuracy.
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Next steps
Speak with one of our experts
Ready to find the right solution for your packaging needs? Connect with an Avery Dennison expert today to find a label that will make your product stand out on the shelf.
Connect with a label printer
Need help finding someone to bring your label to life? We have a wide network of trusted label printers. Let us help you find the perfect partner to bring your packaging vision to life.
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