Reuse is no longer a trend. It marks a major shift in packaging. But moving to a reuse and refill model creates a dual challenge. Your packaging must be durable enough to survive the journey but smart enough to be tracked through it. With 41% of consumers associating sustainable packaging with reusability, there’s a clear mandate to move beyond single-use models.
We can help you adapt your labeling to reusable packaging. We bridge the gap between materials science and digital intelligence. Whether you need AD CleanGlass™ technology for clean label removal or RFID to manage reverse logistics, we provide the performance your system requires. We help you turn circular goals into a scalable reality while providing the transparency today’s consumers expect.
Support more circular reuse systems
Our wash-off labels and AD CleanGlass technology remove cleanly during washing to help reduce refilling costs. Connected features like QR codes give customers return instructions.
Together, we can work together to design solutions that support multiple reuse cycles and improve efficiency across your value chain. These tools help you minimize waste and promote circularity while meeting your sustainability targets.
Our solutions
Ready to discuss your project?
Let’s connect! Peter Jackson is senior global manager for connected packaging at Avery Dennison Materials Group. He drives thought leadership in the strategic application of digital sensors like RFID and NFC to bridge the gap between physical products and digital intelligence. He leads reuse and refill initiatives for the consumer packaged goods industry.