Julie Poppe is a dynamic and results-oriented commercial leader with 15+ years of success spearheading sales and strategic initiatives for Avery Dennison. Currently driving European commercial strategy with a focus on strategic brands, Julie is adept at building and managing high-performing teams, fostering strong client relationships, and delivering sustainable growth. She has a proven track record of exceeding targets, launching new product developments, and ensuring operational excellence throughout the supply chain.

Julie combines a strong educational foundation in Economics and Science from Ghent University and also leverages executive management trainings from Vlerick Business School (Strategic Leadership, Finance for Non-Financial Managers) to drive insightful, data-driven decision-making. She has also further honed negotiation skills through programs like TCSN with The GAP Partnership and Miller Heiman Strategic Selling.