Garments and footwear can now tell their own stories, thanks to Digital ID technology, and the advent of Digital Product Passports (DPPs). In store, a shopper can use their phone to scan a smart care label on a coat, for example. This will open a dedicated webpage and they'll find out exactly where the coat was made, the type and source of the textiles used, and potentially even the amount of carbon emissions to manufacture it. Any ‘green promises’ can be thoroughly substantiated, as can the garment’s brand authenticity.