Apparel branding and packaging are the materials, labels, and protective elements that carry your brand identity from production to retail and into the consumer's hands. Avery Dennison's portfolio spans permanent branding (woven labels, care labels, internal heat transfers), point of sale branding (paper hangtags, joker tickets, fasteners), and sustainable packaging (GRS-certified polybags, plastic-free transit bags). From factory transit to the retail floor, we provide branding and packaging solutions that elevate the customer experience while minimizing environmental impact at every stage of the journey.
What we do
We design and manufacture branding, labeling, and packaging solutions that empower you to stand out in a competitive market. Our commitment to artistry, technical innovation, and sustainability helps you reduce environmental footprint, foster consumer trust, and enhance product transparency. From the care labels stitched inside your products to high-visibility hangtags on the shop floor and GRS-certified transit bags between them, we provide the resources you need to protect your products and build your brand at every touchpoint.
How we help
Why choose Avery Dennison?
Sustainability leadership We lead the industry in GRS-certified recycled yarns, plastic-free alternatives, and FSC-certified paper options, helping you hit ESG targets without compromising on quality or design.
Digital and material expertise combined As pioneers in digital ID technology, we turn every label into a data-driven asset, enabling circularity, brand protection, and consumer engagement. Backed by deep materials science, we engineer products that perform across the lifecycle of the garment.
Global reach with local responsiveness With production and service across every major garment-manufacturing hub, we ensure your branding is consistent, compliant, and delivered with speed-to-market wherever your products are made or sold.
The impact of sustainable branding
54%
54% of consumers say they would be more likely to shop with a brand or retailer that offered a sustainable packaging option.
100%
100% of our point of sale solutions are available with alternatives made from recycled raw materials.
63%
63% of people agree that online fashion orders are delivered in excessive or unsustainable packaging.