
Compliance shouldn’t mean chaos. For brands navigating the complex matrix of incoming apparel legislation, the path forward can feel overwhelming. What if you could manage all your Digital Product Passport needs in one place, with a partner you trust?
ReadyDPP, Avery Dennison’s unified solution for managing DPP, simplifies the complexity, gives you total control and peace of mind. By integrating physical labels, digital ID technology, data management platform, consultancy and support services under one roof, we provide you with a holistic approach to prepare for DPP. Build trust, drive circularity, and prepare for compliance with confidence.

What is ReadyDPP?
ReadyDPP is Avery Dennison’s integrated, full service solution that seamlessly creates and manages Digital Product Passports, while reducing complexity and giving you total control.
ReadyDPP is built on our trusted legacy in managing variable product data, proven expertise in producing durable labels, and extensive involvement in legislation development. It includes the physical and the digital components essential for DPP, together with our consultancy and support services to ensure a streamlined, fully managed experience. The solution comprises of:
Data carriers: QR codes, RFID chips, NFC tags
Cloud-based data systems: Our atma.io platform is a world leading connected product cloud
Hardware: We have a range of hardware to enable factories to print digital IDs on-demand
Consultancy: Expert guidance and strategic planning for implementation
Support services: Ongoing technical support, training and maintenance




Reduce "sourcing fatigue" by managing one vendor for all your DPP needs. From the factory floor to digital systems, we provide the physical trigger, the digital twin, and the cloud platform in a single ecosystem.
Partner with a global leader recognized as the #1 DPP software provider by ABI Research. Our enterprise-grade security guards your sensitive data without compromising your proprietary intelligence.
Our tech stack enables tailored, dynamic experiences. ReadyDPP automatically adjusts data points and languages based on a consumer’s geolocation.
The DPP legislation is a maze; we are your map. Our solutions are designed to help make DPP obligations easier to understand, prepare for, and implement.
Why choose us for DPP?
Avery Dennison is a long-standing trusted partner with expertise in connecting physical products and digital data management. We combine the trusted legacy of large-scale variable data management and printing with an award-winning digital ID platform to turn regulatory burdens into a seamless competitive advantage.
Physical labeling: Seamless, single-step integration for product data with in-house/in-plant serialization and printing capabilities.
Plug-and-play approach: A pre-built, scalable solution designed for rapid integration into existing enterprise systems and processes.
Ecosystem-ready: Active engagement with regulators, industry alliances, and circularity partners ensures an open, non-siloed approach for our customers.
Future-proof: Alignment with EU standards and global regulatory expansion, providing a single, globally-applicable solution.
Proven expertise: Proven track record (pilots, lighthouse projects, industry influence) to de-risk adoption.
Implementation support: Global implementation support through the entire upcoming DPP journey, from launching to deployment.