What if every product you sell could open a direct digital connection with your consumer?
Avery Dennison helps brands link physical products to digital experiences through QR, NFC, and RFID labels. Apparel and merchandise can hold content and brand stories beyond the point of purchase, giving consumers more reasons to engage. For brands, each interaction creates a clearer understanding of their audience and a stronger foundation for lasting loyalty.
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Get closer to your fans. Let your garment tell your story.
Tell team and product stories, offer in-stadium solutions, introduce exclusive content for garment owners, discover new insights that shape your brand, and enable deeper fan connection through membership. The possibilities are endless.
Create meaningful and immersive interactions between fans and their favorite sports teams, brands, entertainment franchises, fandoms, or other communities. Enhance the fan experience, foster a sense of belonging, and build a passionate and hyper-loyal fan base.
Build stronger, longer-lasting relationships with your fans through the power of Embelex™ digitally enabled garment solutions.