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More than packaging, your label is the first touchpoint of your brand’s story. With our blend of craftsmanship, science and technology, we offer premium labeling solutions that elevate wine, spirits and craft beverages packaging. From luxurious textures to materials that support your sustainability goals, our portfolio captivates consumers and enhances your brand’s presence. And with expert global and local teams by your side, we make the entire process seamless — from initial design to application.
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Expand your possibilities
Our diverse portfolio offers tailored solutions for wine, spirits and craft beverage labels to bring your vision to life. Whether you seek rich, textured papers for a handcrafted feel or premium materials made from recycled or renewable sources, every detail is designed to create a sensory experience that draws consumers in and leaves a lasting impression.
With one of the broadest selections of responsibly sourced and alternative fiber facestocks — including recycled, by-product and plant-based materials — we help brands align packaging choices with their material strategies while maintaining a premium look and feel. These options offer thoughtfully sourced alternatives that support your sustainability goals without compromising quality, performance or style.
The products continue to work years after we designed them, engaging consumers and feeling fresh. Whenever someone hears the story behind the paper, we hear a 'wow.' The labels have become more than just a part of our packaging — they encapsulate a narrative that resonates deeply with our customers.
Mike Beneduce, Owner, Beneduce Vineyards
Our solutions

Ready to discuss your project?
Let’s connect! Miguel Garcia is business development manager, premium, at Avery Dennison Materials Group. He collaborates with designers and brands to elevate product differentiation, addressing needs like sustainability and digital connectivity.
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By need
We understand the challenges you face — from premiumization to performance to recycling. Let us help you find the right solutions and services that fit your needs.
By packaging type
Different packaging means different label needs. We’ve got you covered with solutions for virtually every packaging type — from HDPE, PP and PET to glass, paper and cardboard and flexible.
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