Custom Studio delivers live product customization powered by on-demand production, digital designs, and connected operations.
Built for clubs, venues, and retailers, it is a turnkey system that enables fan-driven personalization across in-venue and online channels. Custom Studio changes the game by transforming every merchandise moment into a connected fan experience.
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What is Custom Studio?
Custom Studio is Avery Dennison's connected retail customization solution purpose-built for brands, clubs, and venues that want to deliver live merchandise personalization at scale. It brings together intuitive design interfaces, hardware like heat press systems, and advanced inventory management software in one fully integrated platform - giving brands, retailers and teams everything needed to execute fast, ensure accuracy, operate confidently, and grow without limits. No fragmented systems. No unnecessary complexity. Bringing every element of the customization experience under one roof, so you can focus on what matters most: your fans, your brand, and your revenue.
Turn Every Merchandise Moment into a Connected Fan Experience
Fans don’t just buy merchandise, they buy belonging. Custom Studio gives you the capability to make that belonging tangible, turning a standard transaction into a moment of genuine connection, stronger engagement, and repeat interactions. Each personalized product carries your brand identity forward to build emotional investment, drive repeat visits, and deliver higher lifetime value.
The Core Tools
Performance on Demand
Changing the Game of Personalization
Fans arrive at your venue expecting merchandise that feels personal and captures the energy of the day. Custom Studio extends personalization beyond the jersey, giving fans the option to design custom headwear and personalize hard goods, so every product becomes a chance to strengthen their connection to your brand.
Together, these let fans personalize products in-venue or online, turning fast, self-guided interactions into a connected experience that deepens engagement and drives lasting loyalty.
Connected Production and Inventory Data
Real-time visibility across demand, inventory, and delivery keeps your operation one step ahead so the right products are ready when the moment calls for them. More visibility means fewer stockouts, and fewer stockouts mean every high-demand window performs the way it should.
Reliable Through Every High-Demand Moment
Custom Studio handles high-volume activations without downtime. No specialized staff required, no disruption to the flow. Orders keep moving, reduced wait times keep fans happy, and your team stays focused on the experience rather than the exceptions.
Stronger Fan Engagement and Higher Lifetime Value
When fans create a product that feels genuinely their own, a single transaction becomes something they carry with them. This fan-driven experience builds the kind of connection that doesn't end at the checkout; it deepens into loyalty, and loyalty into lifetime value.
On-Demand Creation, Printing and Fulfillment
From order to delivery, whether in-venue or online - every step moves without bottlenecks. Capturing the sale in the moment means no missed opportunity, no abandoned intent, and a direct path to increased sales and profitability across every activation.