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SOLUTIONS FOR

Flexible packaging

Flexible packaging gives you unique opportunities to brand across the entire product surface. Resealable and easy-open features appeal to customers wanting convenience and reliability.

Beyond customer experience, flexible packaging is efficient — requiring less energy to manufacture and fewer resources to ship due to its light weight. Driven by popularity and the shift to sustainability, flexible packaging is seeing major innovation in label materials.

What is flexible packaging?

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Flexible plastic packaging is a type of lightweight packaging made of plastic that conforms to the shape of the product inside. Flexible plastic packaging is used across a wide range of industries including food and beverage, home and personal care and cosmetics.

How flexible packaging is recycled

Flexible packaging recycling typically involves collection, sorting and mechanical processing, but the process differs from rigid plastics. Flexible formats present unique challenges due to mixed material structures and limitations in current sorting systems, which can lead to material being misclassified or ultimately not recovered.

Our solutions

Discover packaging solutions tailored to your needs. Whether you're refreshing your brand, improving recyclability or lowering environmental impacts, we offer options to help you reach your goals.
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Connected packaging

Unlock the hidden potential of your packaging

Connected packaging solutions that use digital triggers such as RFID and QR codes to give each item a unique digital identity that supports access to actionable data and enables deeper consumer engagement.

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ENABLE REUSE AND REFILL
ENABLE PACKAGING FUNCTIONALITY
OPTIMIZE SUPPLY CHAIN EFFICIENCY
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BEAUTY AND PERSONAL CARE
FOOD AND BEVERAGE
HOME CARE
WINE, SPIRITS AND CRAFT BEVERAGES
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Reclosure range

Lighter sealing, less plastic

Resealable, reclosure range that helps maintain freshness and preserve product quality. Replace hard plastic lids with labels that reduce overall packaging weight and plastic use while offering better shelf visibility, convenience and brand expression through a larger printable surface area.

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ENABLE PACKAGING FUNCTIONALITY
REDUCE CARBON FOOTPRINT
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BEAUTY AND PERSONAL CARE
FOOD AND BEVERAGE
HOME CARE
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Variable data (VD) range

Labels for a data-driven supply chain

Flexible VD labels that support better inventory management and real-time product visibility within your systems — with direct thermal (DT) options available.

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ENABLE RECYCLING
ENABLE PACKAGING FUNCTIONALITY
REDUCE CARBON FOOTPRINT
OPTIMIZE SUPPLY CHAIN EFFICIENCY
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BEAUTY AND PERSONAL CARE
FOOD AND BEVERAGE
HOME CARE
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Ready to discuss your project?

Let's connect! Honoré Greff is the marketing manager for reclosure and removable labels at Avery Dennison Materials Group. His team develops functional solutions including reclosure labeling for food and flexible wet wipe packaging, as well as removable labeling solutions across all industries and applications.