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Home care labels

In the competitive household packaging category, your home care labels need to be as durable as they are distinctive. Our innovative materials are crafted to endure a variety of chemicals and challenging conditions while still delivering shelf appeal that connects with consumers. And our experts are here to help you select the right label construction for your product — supporting performance, operational efficiencies, lifecycle, recyclability and regulatory compliance.

Stand out, stay strong

From creating high-performing labels that endure challenging environments to applying ecodesign principles that align with the Packaging and Packaging Waste Regulation (PPWR) and help reduce extended producer responsibility (EPR) fees, we offer materials for a wide range of container types.

To support your sustainability targets and brand needs, our portfolio includes post-consumer recycled content that reduces reliance on virgin materials, lighter constructions for material efficiency, wash-off adhesives that enable reuse and other solutions that support your packaging strategy. And with local teams across the region, we help you understand and navigate evolving regulatory requirements with confidence.

The label and adhesive provide exactly what we hoped for. It’s a natural label made partially from recycled materials and produced using sustainable energy. It aligns perfectly with our sustainability philosophy. And thanks to the label’s interesting natural texture and appearance, we don’t need to print full coverage across the label.

Michael Schmidt, Co-founder, Rozvoněno

Our solutions

Discover packaging solutions tailored to your needs. Whether you're refreshing your brand, improving recyclability or lowering environmental impacts, we offer options to help you reach your goals.
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Ready to discuss your project?

Let’s connect! Ewa Weglinska is ecosystem engagement manager at Avery Dennison Materials Group, focusing on packaging trends, FMCG brand engagement and circular packaging. Since joining in 2018, Ewa has worked with players across the label industry to address brand needs and broader ecosystem requirements.

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