What qualities are essential for someone in your role?
An open mind. There are many ways to solve a problem. Some ways might seem obvious, but there are often alternative solutions that provide better outcomes. Creative thinking isn’t always about making things look good; it applies in most cases to problem solving.
How have you grown in your career at Avery Dennison?
Avery Dennison has taught me how to look at materials in an entirely new way. In other apparel companies, as a creative, you’re often given certain parameters to work within, even though this is the last thing a creative wants to hear! However, because of Avery Dennison’s portfolio of diverse clients and differentiated solution sets, I have worked with many new materials that I may not have had the opportunity to work with in the past. This knowledge is of the utmost value, and has given me more confidence when speaking to customers and brands.
What's the biggest stretch opportunity you've taken on?
Inside Avery Dennison - I would say the Premier League Asia Trophy (2019) ranks fairly high on the list. This televised event demanded the successful deployment of a number of solutions that were quite new to us at the time.
Our Smart Embellished Heat Transfers had been in the marketplace for awhile already, but for this event, Avery Dennison had to manage the digital experience too. As a team, we designed and built a web app to deliver exclusive mobile content that visitors accessed by scanning the heat transfer on the sleeves of their jerseys. We also organized a competition to win a limited edition jersey (which we also designed and produced), all while facilitating a full-scale customization experience simultaneously in Nanjing & Shanghai.
Outside of Avery Dennison, the biggest stretch project I took on was trying to build my own home office in the garden at my home… This project was less of a success.