Francisco is the president, intelligent labels and digital solutions technologies at Avery Dennison. Francisco was appointed to this role in October 2025.
In his role, Francisco leads the company’s intelligent labels ambitions, with overall accountability for enterprise intelligent labels financial results, technology, investments and resources.
Francisco joined Avery Dennison in 2010 and he has served in several key leadership roles including president, Solutions Group, and senior vice president and general manager of Avery Dennison Smartrac, as well as other leadership roles in our RFID business.
Prior to Avery Dennison, Francisco was the co-founder and CEO of Creativesystems, an RFID systems integrator and software developer company. His earlier career includes extensive international experience in management, consulting and business development with Synectics Inc. and Altran, as well as market development and product development roles at Royal Philips Electronics.
Francisco has a bachelor’s degree in electronic engineering and a master’s degree in instrument design and application from the University of Manchester in the United Kingdom. He is on the Board of several tech start-ups and is an active member of Abundance 360 and Digital 50.
