Portrait of Ned Peverley

Ned Peverley

Vice President and General Manager, Vestcom

Ned Peverley is vice president and general manager of Vestcom for Avery Dennison Corporation. He was appointed to this position in March 2024 after serving as senior vice president, strategy, innovation and marketing for Vestcom since 2021.


In this role, Ned is responsible for leading the Vestcom strategy, and executing and delivering on the business objectives for the division. He is accountable for the division’s core business functions, including commercial, operations, innovation, and information technology.


Prior to joining Vestcom, Ned served as executive vice president, retail strategy and operations at Acosta, where he spent more than 15 years in various leadership positions within Grocery Sales, Retail Operations and Corporate Strategy. He previously spent time as a management consultant with Bain & Company and served as an officer in the U.S. Navy.

Ned earned his MBA from the Kellogg Graduate School of Management at Northwestern University and a Bachelor’s Degree in mechanical engineering from Duke University.