Helping Tourists Navigate Italy with Vibrant, Full-Color Reflective Signs

Linda Andersen, marketing coordinator, Reflective Solutions, Europe, Middle East, Africa

July 10, 2025

Planning a trip to Umbria, Italy, this summer? Prepare to be amazed! This breathtaking region in central Italy, home to Lake Trasimeno, Marmore Falls, and the majestic Tiber River, is now even easier to explore thanks to innovative new tourist signs. These stunning, full-color reflective signs, made with Avery Dennison prismatic sheeting and printed on the Avery Dennison TrafficJet™ Pro printer, are designed to guide you seamlessly to all of Umbria's incredible historical and natural wonders.

This groundbreaking project is a testament to collaboration, bringing together the regional state, road authorities, and TrafficJet Pro owner Si Se. The high-quality reflective materials, including T-6500 prismatic sheeting and OL-2000 UV overlay, were supplied by local Avery Dennison distributor Prealux and expertly printed by Si.Se on the TrafficJet Pro.

Twenty-nine large signs, measuring 3x4 meters, were recently installed across the Umbria region to enhance the experience for both tourists and locals, making it easier to discover and appreciate the region's rich heritage.

Marina Eidelman, Area Sales Manager for Avery Dennison, shared the inspiration behind the project: "It was the regional state's vision to better promote the area and all it has to offer. Si.Se was approached and came up with the brilliant idea of using full-color reflective digital prints. This was made possible by the TrafficJet Pro, which excels at creating detailed, vibrant reflective prints, visible both day and night."

Avery Dennison is proud of this successful collaboration in Italy, showcasing how our prismatic sheeting transforms tourist signage. Learn more about the benefits of digital printing signs with the TrafficJet Print System.

Helping Tourists Navigate Italy with Vibrant, Full-Color Reflective Signs

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