Originally featured on LinkedIn

Recent research into the ways sustainable pressure-sensitive labels unlock opportunities for circularity showed that nearly all global consumer packaged goods (CPG) brands are aiming for 100% recyclable, reusable and compostable packaging by 2030. 

Achieving this goal requires a fundamental shift in operations, materials, design and best practices. It requires a strong commitment to innovation and deep collaboration with value chain partners. While the stakes are high, the potential rewards are even greater for companies that successfully incorporate circularity into their packaging strategies. 

• Customer loyalty. Companies can significantly enhance brand loyalty and create market differentiation by meeting expectations in the marketplace for responsible stewardship of the planet. Data shows that consumers perceive packaging as one of sustainability’s most controllable and visible elements.

• Regulatory compliance. Many governments around the world are introducing regulations to promote circular economy principles. National, regional and even local governments are introducing regulations; the European Union's PPWR mandates 10% reusable beverage packaging by 2030, with an aspirational goal of 40% by 2040. Businesses that adopt circular packaging will be better prepared to meet these regulatory requirements.

The role of pressure-sensitive labels in circular packaging

Every packaging component plays a role in advancing circular packaging. Pressure-sensitive labels (PSLs) are an essential packaging component, one where noteworthy innovations are contributing to the packaging industry’s overall movement toward circularity. 

One significant development centers on novel “clean release” PSL adhesive technologies. Historically, pressure-sensitive labels were sometimes misperceived as having a negative influence in recycling processes. However, clean release technologies are among the advancements that make PSLs an effective player in achieving circular packaging.