Making the Invisible Visible: Unlocking the hidden value of food waste to drive growth and profitability

Executive summary
 
Making the Invisible Visible: Unlocking the Hidden Value of Food Waste to Drive Growth and Profitability

Overview - The $540 billion grocery bill


Food waste is no longer just a sustainability issue — it is one of the most actionable value-creation levers in the modern retail supply chain. In the report, Avery Dennison, working with leading economists at the Centre for Economics and Business Research (Cebr),  uncovered a $540 billion opportunity in the retail supply chain to reduce food waste annually.1 What was once treated as an unavoidable cost is now emerging as a measurable source of efficiency, competitive advantage and long-term growth. 

 

These findings have been informed by a global survey of 3,500 food retail supply chain leaders and enriched by insights from industry experts reframing food waste as an economic opportunity rather than an inevitable loss. To deepen the research, the study also includes case studies drawn from leading retailers demonstrating how innovation is already delivering tangible results.

 

The results show that, despite the historical and ongoing challenge of food waste eroding profitability across the sector, the pathway to improvement is both clear and achievable. Technology, collaboration and item-level visibility are enabling retailers to convert waste reduction into measurable impact — strengthening resilience today while laying the foundations for future growth.
The following summarizes the key themes and opportunities uncovered in the research. The full report is available to download here.

 

Avery Dennison graphic featuring a sandwich in a wallet, symbolizing lost food waste value.

 

The opportunity: By tackling food waste across the global retail supply chain through innovation and systemic efficiency, we uncovered a $540 billion opportunity to reduce food waste annually.2

 

The cost: Food waste costs across the supply chain (processing to retail) are, on average, equivalent 
to 33% of business revenues. Without urgent action, this total cost is projected to reach a staggering $3.4 trillion by 2030.3

 

The double-loss effect: Fifty-four percent of leaders report these costs have risen in the last three years due to rising food inflation and geopolitical instability, creating a “double-loss effect.” Not only are retailers absorbing higher input costs, but by not addressing waste, they are also missing an opportunity to convert waste costs into potential sales.

The fresh food challenge: Perishables remain the biggest food waste challenge for retailers. Meat waste alone accounts for almost a fifth ($94 billion) of the opportunity, and 69% of businesses cite managing meat waste as a bigger operational concern than in previous years.

 

The gap: Despite the fact that 79% percent of leaders believe technology has the potential to unlock significant savings, the sector has yet to act at scale, revealing a significant gulf between ambition and execution that puts the immediate $540 billion opportunity at risk.

 

Three key themes 
& recommendations

 

The retail sector holds the pivotal role in driving this transformation. The report is structured around three critical imperatives. Each chapter explores the issues and provides targeted recommendations to help retailers act now:

 

Chapter 1: A fresh perspective on improving food waste visibility

Understand the visibility gaps: Identify and address food waste visibility issues across 
the value chain.

Collaborate across the chain: Engage suppliers and partners to create scalable solutions 
to address the systemic causes of food waste.

 

Stay ahead of upcoming regulations: Stay on top of regional, national and local regulations to be ahead of mandated changes.

 

Chapter 2: The smart moves to unlock value in the supply chain today

Connect the physical and digital to uncover the food waste gap:

 

Leverage sensor technologies such as RFID to establish item-level visibility for inventory management and traceability purposes. Leverage reliable data sets for use in AI models to enable demand prediction and accurate forecasting.

 

Close the gaps in manufacturing and transport:

Leverage the Internet of Things (IoT) to cut errors at the processing stage and gain supply chain visibility.

 

Navigate the elements: Use packaging innovation to maintain freshness and adopt demand forecasting tools.

 

Chapter 3: Systemic issues addressed with long-term leadership

Leverage technology to extend shelf life: Fully embrace innovation that boosts transparency and maintains product quality.

Be prepared for peak season and changes in consumer trends: Create agility by using inventory intelligence to align stock with demand and minimize spoilage.

 

Empower people with tech: AI will augment human decision-making, but it needs to be fed with reliable data for businesses to make informed decisions and tell a transparent story to consumers.

 

The Path Forward: Transforming Food Waste into Measurable Value

The imperative is clear: Food waste is not solely an environmental and societal challenge, but a material, addressable barrier to growth. Retailers are uniquely positioned to lead a food waste transformation that turns loss into measurable value. By scaling item-level visibility and deepening supply chain collaboration now, the industry can mitigate the projected $3.4 trillion cost by 2030. With gains including the unlocking of immense value, securing operational resilience and driving lasting environmental and social impact, the time to act is now.  Those who seize this opportunity will shape the future of food retail while boosting growth, margins and their reputation in an increasingly competitive landscape.

 

1 The $540 billion is in Gross Value Added (GVA).

2 The $540 billion is in Gross Value Added (GVA).

3 The cumulative total of food waste in GVA from 2025-2030, calculated by the Cebr and accounting for food inflation forecasts

From Insight to Action: Avery Dennison Solutions

 

Avery Dennison empowers retailers to transition from simply managing food waste as an inevitable cost to maximizing it as a driver of profitability. How? Through end-to-end visibility and materials innovation.

 

By leveraging our Optica™ Inventory Management Solution powered by intelligent labeling, grocers unlock real-time expiry data and automated tracking to ensure peak freshness and shelf-level accuracy. Paired with our advanced Sustainable Food Packaging technologies—including innovations like Vidre+ that act as the first line of defense against spoilage—we provide the critical tools needed. This means extending shelf life, securing operational resilience and turning the $540 billion grocery bill into a measurable advantage.

Avery Dennison commissioned Censuswide to research 3,502 business leaders across seven markets in June 2025. This data was used by the Centre for Economics and Business Research (Cebr) to model the economic impact of food waste. The full methodology can be found in the report on page 59.


Contributors:
Paul Polman

Business leader, climate and equalities campaigner 
(former Unilever CEO)

 

Carlos Londono

Vice President and Head of Supply Chain, Chipotle

 

Liz Goodwin

Senior Fellow and Director, Food Loss and Waste, 
World Resources Institute

 

Paul Lejuez,

Managing Director, Senior Retail Analyst, Citi

 

Phillip Scotton

Chief Operating Officer, Primo Partners

 

Jackie Suggit

Vice President of Business Initiatives and Community Engagement, ReFED

 

Victoria Crawford

Agriculture and Food Director, 
World Business Council for Sustainable Development


Mr Liu

Tao Ying Jin Xuan

 

Krzysztof Czaplicki

COO and Co-Founder, Fresh Inset

 

Mario Andres Morales Hurtado

Packaging Development Specialist, Nestlé

 

Luna Atamian Hahn-Petersen

Senior Manager Sustainability Strategy, Accenture

 

Christyn Keef

VP of Front End Transformation, Walmart U.S.

 

Jordan Poff

Vice President of Retail Operations, Kroger

 

Beth Mander

Program Manager, Ellen MacArthur Foundation