Avery Dennison: Connecting the physical and digital to enable circular business

Europe is facing a challenge to decarbonise its economy by 2050. EU regulators have mandated that businesses must act more sustainably. Avery Dennison is well-positioned to help drive this circular revolution. Europe can make sustainable business practices the profitable choice by leveraging Avery Dennison resources and the company’s materials science and digital identification technologies. 

A sustainable and competitive European Industry

The European Union (EU) is a global leader in climate governance. It has drawn the legislative roadmap over the past five years. But it is now at a critical moment. In the next mandate, the EU will move from legislation to implementation. How the legislation gets implemented will be decisive to European industry’s future standing in the world and the European economy. 


To go green, Europe needs a competitive industry capable of producing the technologies to decarbonise. So now, the EU must learn  to unite sustainability with competitiveness in ways that  make Europe’s economy prosperous for its people and environmentally sound for the planet.

Now is not the time to roll back the Green Deal

By making sustainability a competitive advantage, the EU can pursue innovation to drive sustainable growth. Technologies already exist to help businesses grow sustainably. The future of the global economy has to be green, but this does not have to come at the expense of economic prosperity. Through innovation, business can be a leading force for change.


As a global consumer powerhouse, Europe has the economic power needed to attract the investments that will build a vibrant business environment. With a fresh policy approach that empowers industry to lead the way towards a net-zero economy, Europe can become the world’s leading sustainable economy.

People, planet, profit: connecting the physical and digital

Digital identification technologies are the lynchpin of Europe’s burgeoning sustainable economy.  Supply chains and production can become far more future proof and transparent through the integration of digital identification technologies. This future-proofing can benefit people, the planet and drive profitable growth. 


By enabling information sharing within a supply chain and increasing efficiencies for end-of-life stage products, digitalisation can advance the circular economy. Thanks to digital product identification technologies, products, parts and supply chain components can be tracked, traced and managed seamlessly and remotely. This will reduce waste, increase responsiveness to demand and facilitate reporting and compliance for businesses.

Putting Europe’s economy on the right track: learn more about how we can get there

Europe’s waste problem

The EU has mandated that certain products must carry a ‘digital product passport’, containing key information about carbon footprint and end-of-life management. Avery Dennison has digital identification technologies that connect physical goods to the digital world, allowing businesses to comply with EU legislation—and adopt circular practices.

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Sustainable supply chains: addressing business concerns

Decarbonisation shouldn’t equate to deindustrialisation. By connecting the physical to the digital, Avery Dennison digital identification technologies can help ensure that compliance with sustainability rules lead to profitable performance.

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Sustainability compliance as a growth opportunity

Avery Dennison is proactively developing technologies that will enable the EU’s Green Transition and turn compliance with sustainability legislation into a competitive advantage. Our digital solutions and products such as the DPP as a service (DPPaaS), provide brands with the tools required to gain full visibility over their supply chains.

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