Avery Dennison launches AD Stretch accelerator program

Avery Dennison launches AD Stretch accelerator program



Expanding the potential for innovation: materials science leader has established the AD Stretch accelerator program to invest in solution-led innovation from industry start-ups.


GLENDALE, Calif., February 8, 2022—Avery Dennison Corporation (NYSE:AVY) today announces the launch of AD Stretch, a first in the labels industry program aimed at partnering with startup innovators to solve key challenges and create new opportunities within sustainability, customer experience and value chains.


The company intends to engage with startups to further enable disruption and evolution in labels and packaging while strengthening innovation capabilities across the industry. The aim is to address some of the industry’s most urgent business challenges by matching Avery Dennison’s experience and scale with promising startups and inventors to collaborate and grow together.


“Complementing our industry-leading internal capabilities and our corporate venture program, AD Stretch will play a critical role in our overall innovation approach and extend our circle of innovators,” says Pascale Wautelet, global vice president, Research and Development, Label and Graphic Materials, Avery Dennison. “We’re stretching beyond borders and boundaries, and increasing the pool of industry talent we work with to create a collective global problem-solving culture that inspires everyone it touches and generates real value for our stakeholders and society.”


The program will be launched by regional cohorts starting in Asia Pacific and Latin America, then rolling out in Europe and the U.S. later this year. With the end goal of solving a specific problem, each cohort will have a region-specific brief that draws on regional challenges.


The core themes will focus on connecting consumers to brands through new experiences, creating sustainable, responsible and efficient value chains (SRE) and the development of materials and packaging 2.0. 


“When faced with a complex ecosystem, there are challenges and opportunities in equal measure,” says Shruti George, senior director, Strategic Innovation Platforms at Avery Dennison. “In some cases, the solutions lie in scale and existing infrastructure; in other cases, in agility and a blank page. By combining our financial firepower with the agility of start-up innovators, we’re supercharging our efforts to increase efficiency in the supply chain, create the next generation of packaging and solve environmental challenges.”


The program, in partnership with venture studio Highline Beta, aims to attract the best and brightest startups and innovators. Following a period of review and consultation, the applicants will be narrowed down to 10 finalists that will go on to execute a pilot project.

More about AD Stretch, along with detailed information about participating, can be found at ADStretch.com.



About Avery Dennison

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides a wide range of branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. Our products and solutions include labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and a variety of products and solutions that enhance branded packaging and carry or display information that improves the customer experience. Serving an array of industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2023 were $8.4 billion. Learn more at www.averydennison.com.

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