

Our customer experience center is a unique space that showcases Avery Dennison’s capabilities in innovative label materials, RFID, and digital ID technologies.
We bring together brands, designers, and technology partners in a collaborative environment where complex problems become actionable solutions. Our interactive displays exhibit how our labeling and digital solutions are transforming industries, from food, wine, beauty and logistics.
Your partner for packaging transformation


Experience our RFID technology and innovative label materials firsthand through live demonstrations of their real-world applications. You'll have the opportunity to explore our latest products and innovations, and gain a deeper understanding of how RFID and advanced materials work together to create a unique and strong consumer experience.
Join us at one of our experience labs to connect with customers and partners and discover the benefits of this transformative technology. Fuel ideation, innovation, and imagination to transform your packaging.
Benefits




Innovative and out-of-the-box designs
Move beyond conventional packaging with creative solutions that capture attention and differentiate your brand in competitive markets.
Concepts in action and prototyping
See your ideas come to life through advanced 3D visualization, physical prototypes, and on-shelf testing that validates concepts before market launch.
Technology options for packaging
Access cutting-edge packaging technologies including digital solutions, intelligent labels, and sustainable materials that meet tomorrow's market demands.
Scalable and viable solutions
Develop packaging innovations that work at scale, ensuring your breakthrough concepts can be manufactured efficiently and cost-effectively.
Converting problems into actionable insights
Transform complex sustainability challenges, regulatory requirements, and consumer preferences into clear, executable packaging strategies.
Integrating physical and digital solutions
Bridge the gap between traditional packaging and digital innovation with solutions that enhance consumer engagement and supply chain transparency.
Plan a visit
Our APAC customer experience centers are located in Pune, Melbourne, Shanghai, Seoul and Tokyo. Request a visit today!