Avery Dennison® Helps 2 Make-A-Wish® Kids’ Wishes Come True

Avery Dennison Graphics Solutions

December 16, 2025

Avery Dennison® Graphics Solutions North America helped make wishes come true all the way across the country – and around the world! This year (2025), Avery Dennison partnered with Make-A-Wish® Nevada to host two international Make-A-Wish teens at the SEMA convention in Las Vegas.

Recognized around the world as THE SHOW for folks crazy about cars, SEMA is a closed convention – those outside of the industry cannot usually gain entry. But – at a request from Avery Dennison Graphics Solutions – SEMA allowed the Make-A-Wish teens a sneak peek.

Embodying the theme of "Granting Wishes. Driving Impact.", the Avery Dennison Graphics Solutions team set out to make a powerful difference at the 2025 SEMA tradeshow by bringing hope and joy to the forefront. The division underwrote costs for the young super-car enthusiasts to attend an eye-popping showcase of the world’s most exciting automotive aftermarket innovations. Avery Dennison headlined the show with state-of-the-art restyling and protective films, showcased on the latest ultra-high-end vehicles, including a Lamborghini Huracán and a McLaren GTS.

Avery Dennison® Helps 2 Make-A-Wish® Kids’ Wishes Come True

Jakob Altenberger learns how easy it is to remove the industry’s marquee vehicle wrap, Supreme Wrapping Film™, from a test skateboard.

Wish teen Jakob Altenberger, 20, Austria, who is living with cancer, dreamed of attending SEMA from a young age. Cameron Enge, 17, Wish teen from Canada, who is living with heart disease, craved exploring the vehicles and automotive technology he’s only seen online.

Cameron Enge completes the Supreme Wrapping Film test and decorates his test skateboard with Avery Dennison branded stickers.

“We were proud to announce a special partnership with Make-A-Wish Nevada to grant the life-changing wishes of two incredible young automotive enthusiasts. This initiative allowed us to live our values, connect with our community, and share our passion for the industry in a truly meaningful way,” said Bethany Nock, Marketing Director, Avery Dennison Graphics Solutions. “All of us at Avery Dennison were committed to providing our Make-A-Wish teens with a world-class SEMA experience, and we are confident Jakob and Camron enjoyed their VIP treatment at the world’s most prestigious automotive aftermarket convention!”

Wish teens Jakob Altenberger and Cameron Enge add the Make-A-Wish Nevada logo as the finishing touch.

On Wednesday, November 5, Avery Dennison hosted a special Make-A-Wish-Day. In collaboration with the Nevada chapter of the organization, Jakob and Cameron fulfilled their dreams of working with expert installers and helped to transform a Lamborghini Huracán with a custom Make-A-Wish Nevada-designed wrap.

(pictured left to right) Avery Dennison professional trainer Blake Madsen, Wish teen Jakob Altenberger, Wish teen Cameron Enge, and professional trainer John Duever, complete the Lambo-branded wrap during SEMA 2025.

The Make-A-Wish teens also received passes to all four days of the SEMA show, access to a special the VIP lounge, swag bags with branded apparel and promotional items, VIP tickets to the SEMA Fest Friday rock concert, VIP transportation to the SEMA show, and invitations to special SEMA events.

The Ultimate Surprise: The Hoonigan Burnyard

An extra surprise for Jakob and Cameron was provided by Wrap Legends, The Hoonigans, and 360 Wraps, Corona, California

It all began when owner and expert installer, William Brice at Wrap Legends, who had a relationship with the Hoonigan Group, helped connect members of Avery Dennison to Hoonigan – after the Avery Dennison Make-A-Wish team learned that both Jakob and Cameron were big fans of the brand. Then, Avery Dennison advocate and owner of 360 Wraps in Corona, California, Rocky Rupe, added an additional network connection to the Hoonigan marketing/media team through a family connection, and together, they helped to organize a VIP experience at the Hoonigan Burnyard event during SEMA.

Photos courtesy of @thehoonigans and Trevor Lyden

Thanks to Hoonigan and their marketing team, Avery Dennison escorted Jakob, Cameron and their guests to the VIP entrance of the Hoonigan Burnyard event. As part of the VIP experience, Jakob and Cameron participated in a Hoonigan Group meet-and-greet which also included a photo shoot, as well as both teens being announced at the beginning of the show before the first ride. Jakob and Cameron sat in the back of the first burnout ride, watched the rest of the show in the VIP area, and had another meet-and-greet when the show was over, which included signed posters and a ton of free merchandise from the Hoonigan team.

Avery Dennison + Make-A-Wish Nevada + Hoonigan at SEMA delivered an extra-special way to give back that connected great automotive brands with two teen enthusiasts for an unforgettable, once-in-a-lifetime experience.

About Make-A-Wish Nevada

Make-A-Wish® Nevada creates life-changing wishes for children with critical illnesses,

empowering them with hope and strength. Established in 1982, Make-A-Wish Nevada was originally split into Northern and Southern Nevada in 1996 but reunified as one chapter in 2024 to better serve the entire state. Over the years, more than 2,800 wishes have been granted to children across Nevada. Supported by generous donors, volunteers and community partners, Make-A-Wish Nevada is part of a national network that has collectively granted more than 390,000 wishes through its 57 chapters across the U.S. For more information, visit wish.org/nv.

About Hoonigan Group

Hoonigan Group represents the union of two powerhouse brands, Hoonigan and Wheel Pros, redefining the automotive aftermarket industry with a shared vision to empower enthusiasts and businesses. By combining lifestyle-driven media and merchandise from Hoonigan with the high-performance manufacturing and distribution expertise of Wheel Pros, we deliver premium products and engaging content to a global audience.

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