90 years is a long time to keep a promise.

Since 1935, Avery Dennison has navigated world wars, economic shifts, and massive industrial changes. If you ask me what I believe is the secret to that kind of longevity, it’s vision with a strong bias towards long-term stewardship. The ability to look past the next quarter and focus on the next decade.

Back in 2015, Avery Dennison set our 2025 sustainability goals. Transparently, at the time, we did not fully understand how we would achieve the objectives we had set for ourselves. But setting a vision isn’t about having all the answers from the outset—it’s about committing to the journey and figuring it out along the way.

Over the past ten years, our global teams embraced the unknown and leaned into what we do best: execution, innovation, and teamwork.

Today, I am proud to share that we have successfully delivered on all of our 2025 environmental sustainability goals.

But what matters most is not just that we delivered, it's how we delivered.

By treating sustainability as a fundamental engine of our core business strategy - not a siloed initiative -  we have translated long-term ambition into tangible business outcomes:

• We reduced our greenhouse gas emissions profile by 61% in absolute terms, at the same time that our business grew by approximately 30%. 

• We diverted 95% of our waste from landfill, and recycled 77% of it.

• 100% of the paper we purchase comes from certified sources.

• 70% of our company’s revenue is derived directly from sustainable products and solutions.

Delivering these outcomes, of course, reduced our environmental footprint, but they also delivered tangible productivity and revenue gains, demonstrating that sustainability does not constrain growth or productivity. It can be a catalyst for it.

It has sharpened how we operate, forcing us to rethink processes, drive energy efficiency, and reduce all forms of waste. It has accelerated innovation, pushing us to develop new materials, new solutions, and new business models that meet evolving customer needs. And it has strengthened our relationships with customers, who are increasingly looking for partners that can help them meet their own sustainability commitments while driving performance.

In other words, sustainability has made us a better, more resilient and more competitive business.