Avery Dennison Label and Packaging Materials / Redefining Hotmelt Adhesives for the Modern Age

Redefining Hotmelt Adhesives for the Modern Age

"The team knew they were onto a long-term sustainable solution. Product testing success energized the team and inspired them to continue improving the adhesive."

In 2010, Avery Dennison chemist Jean Louis Cattani and a cross-functional team took on a challenge to develop a more sustainable hotmelt adhesive range. Used for consumer product labeling, the original adhesive formula relied on a steady supply of expensive and increasingly hard to source petroleum-based chemicals.

As a first step, they found a resin alternative with a sustainable supply, at an affordable cost. The team chose a component derived from pine trees called a rosin ester tackifier. Because of the ample supply and low cost, the new tackifier became the backbone of a new hotmelt adhesive - 2045N.

The team knew they were onto a long-term sustainable solution. Product testing success energized the team and inspired them to continue improving the adhesive.

They found new chemical components in 2014 to improve sustainability and performance, and today about 40 percent of our hotmelt portfolio includes sustainably sourced components.

On the Horizon

Jean Louis Cattani has since retired from Avery Dennison, but he leaves behind a strong legacy and a team of expert scientists carrying the torch. As the industry continues to move away from petroleum-based tackifiers and toward more sustainable solutions, the valuable work he led continues to inspire new ideas.

In 2017, Avery Dennison released a new hotmelt adhesive - 2045NX3 - with even more sustainably sourced content.

Project Name: Rosin Ester Renewable Tackifier

Avery Dennison Team Members: Jean Louis Cattani, Patrick Salvetti, Emmanuel Flippe, Rudy Lievens, Sonia Girard,  Saskia Passchier, Jan-Pieter Schaap, Osman Useni, Chee Hoong Lai, Nick Digrazia, Timothy Presto

2025 Sustainability Goal: Chemicals

70 percent of the chemicals we buy will conform to, or will enable end products to conform to, our environmental and social guiding principles.

We want the materials we use in our products to have no negative effect on the planet, now or  in the future. So we’ll source chemicals that are extracted and manufactured in ways that minimize such impacts.

We will work with our industry, including suppliers, customers and competitors, to diminish loss of available materials for reuse. We will enable collection, recycling and reuse initiatives to maximize circular economies.

The Avery Dennison Rosin Ester Renewable Tackifier Project was recognized as a winner of the Label and Graphic Materials 2018 Sustainability Award. The Sustainability Awards recognize individuals and teams who have done significant work moving us towards achieving our 2025 Sustainability Goals. Learn more about sustainability at Avery Dennison by visiting our website.

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