Avery Dennison Reflective Solutions Blog / Avery Dennison’s Traffic Design Team Provides Winning Design

Avery Dennison’s Traffic Design Team Provides Winning Design

TrafficJet™ Prints New Street Names Signs for Indaiatuba, Brazil

Avery Dennison Brazil has had a long-standing tradition of working closely with it’s traffic industry customers to help them grow their business. And since some of these customers do not yet have the production volume to justify their own investment in digital print equipment, the local technical services team saw an opportunity to help.

“We have a state of the art digital design and print center here in our Vinhedo facility that helps our customers understand the value of the technology”, said Everton Silva, area sales representative. “We found it a great combination of our expertise and customer need to work them on sign design and prototyping. Their relationship with the public agency is invaluable in securing business - and our ability to produce printed sheeting enables them to meet the needs of their customers for digital signs while they continue to grow their business.”

trafficjet brazil

Indaiatuba is a suburb in São Paulo state with a population of 235,367 inhabitants, and located only 32 km from our Vinhedo facility. The Department of Works and Traffic initiated a project to improve identification and visibility of numerous streets within the city. Working closely with one of our customers, Rodoeste Marção e Serviços Rodoviários, a number of designs and samples which incorporated larger letters and higher reflectivity to improve visibility, were presented to the city for review. Upon final approval over 2,000 new street name signs were printed on the TrafficJet and installed throughout the city.

trafficjet brazil

The city has been so pleased with comments from residents and visitors over the new signage that funds are being budgeted to provide an additional 7,000 signs. And Rodoeste is using this project as a springboard to improve their own production capabilities by investing in their own TrafficJet Print System in the near future.

Learn how your shop or agency can improve the quality of your own traffic signs by taking a closer look at the industry’s leading digital print system for specification-compliant and fully warranted traffic signs. To learn more about our TrafficJet Print System, visit reflectives.averydennison.com/trafficjet.

To learn more about Avery Dennison Reflective Solutions, visit reflectives.averydennison.com.

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