Avery Dennison Corporate / Avery Dennison Makes CSR Investment in Southeast Asia

Avery Dennison Makes CSR Investment in Southeast Asia

"I’m very proud that our company and Foundation are part of this truly unique collaboration with WWF and the Forest Owners Sustainable Development Association of Thua Thien Hue Province in Vietnam."

With many of Avery Dennison’s solutions made from paper, maintaining a sustainable paper supply is vital to our business success and achieving our long-term sustainability goals. In fact, we’re aiming to use 100% FSC-Certified paper for all of our products by the year 2025. A passionate proponent of environmentally, socially, and economically sound management of our forests, the Forest Stewardship Council (FSC) is a key partner in our journey to leaving the planet in better condition than we found it. And they are in very good company.
 



Avery Dennison and World Wide Fund for Nature

Responsible forestry is central to sustainability, but the responsibility doesn’t end with preserving and protecting the environment. It extends to supporting the people and communities who rely on forests for their livelihoods. For this reason, the Avery Dennison Foundation has recently approved an initial $100,000 USD grant to the World Wide Fund for Nature (WWF) Singapore to support the Forest Owners Sustainable Development Association of Thua Thien-Hue province in Vietnam.

avery dennison foundation supports world wide fund for nature

This year, this group of 600 acacia plantation smallholders will use the $100,000 grant to plant high-quality native acacia seedlings in FSC-certified forests to support a much-needed expansion of the forest footprint. The funds will also help develop community-based nurseries to increase production of acacia seedlings for eventual planting. Both activities will offer opportunities to sustain landowners by increasing their income, while advancing biological diversity in the region–an environmental imperative.

WWF Singapore’s grant-supported program will also offer community training and workshops on the FSC certification and practical guidance on how to make changes that will benefit them in the short and long term. If the program is deemed successful, additional grants will be considered.

avery dennison foundation supports world wide fund for nature

Employee engagement with the world

Marcel Cote, strategic marketing director, Avery Dennison South Asia Pacific and Sub Saharan Africa, reached out to WWF’s Mayj Tolentino, senior manager, Corporate Partnerships, seeking opportunities to actively build awareness of the importance of FSC certification within the Southeast Asia region. “Deforestation is taking place at record rates across Southeast Asia, with serious consequences for ecosystems and livelihoods. We have a shared responsibility to protect the forests, especially those in forestry-based industries. We are pleased to partner with Avery Dennison, as it transforms into a fully-certified supply chain, setting a sterling example for other businesses to follow,” adds Elaine Tan, chief executive officer of WWF-Singapore.

Marcel, who has worked at Avery Dennison for eight years, has long been aware of the profound impact industry has on the environment, and, as a passionate sustainability advocate, wants to make a positive impact in the Southeast Asia region. “I’m very proud that our company and Foundation are part of this truly unique collaboration with WWF and the Forest Owners Sustainable Development Association of Thua Thien Hue Province in Vietnam. Such positive actions can raise awareness of the importance of sustainable paper sourcing within our industry and help influence the broader value chain to make more sustainable choices that can directly help the environment and livelihoods of local communities,” Cote shared.

In Southeast Asia, Avery Dennison now sources approximately 60% of its face paper from FSC-certified sources. We’re excited to see the impact the Forest Owners Sustainable Development Association has on its forests, its community, and globally. It’s a real-life example that shows how–through investing in broad, diverse regions – Avery Dennison can spark important conversations with local communities, positively shape their thinking, and transform adverse behavior to lessen impact on the planet.

avery dennison foundation supports world wide fund for nature

Read more about Avery Dennison’s firm commitment to our planet and its people, visit: sustainability.averydennison.com

To learn more about the Avery Dennison Foundation and Corporate Social Responsibility, visit www.averydennison.com/foundation

For more information about Avery Dennison, visit www.averydennison.com
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