As people across the globe look forward to the return of “normal” in a post-pandemic world, there are undoubtedly changes that are going to stick around. While many would like to leave all of COVID-19 in the past, there are a few trends that may be welcome amongst the general public. Avery Dennison Graphics Solutions Graphics Product Manager, Cassandra Yu, answered a few questions about the place graphics will take in a changed world.
Do you have any ideas about how stores can continue to utilize new graphic spaces in the post-pandemic future?
Although the pandemic will end, social distancing barriers and visual queues may become more permanent fixtures. This presents an opportunity for brands to connect, communicate and drive engagement with consumers. One thing stores can consider is how their graphics can:
- Create zones
- Trigger more efficient shopping if space is a limiting factor
- Provide interactive opportunities
As stores need to reformat and reinvent themselves, they may want to think about graphics solutions that can be flexible and not-so permanent, like MPI 2900 Series Films. For traditional vinyl signage, ease-of-installation, compatibility with various surfaces & textures, and removability will all be important factors.
In light of experiencing a truly global pandemic for the first time, is there anything that brands or store owners can do to be prepared with signage for any future unforeseen events?
My advice would be to budget for unforeseen events that may require new or additional signage beyond a brand’s annual or seasonal promotional expenditures. Another key would be to leverage the expertise of sign shops/franchises and installers to help pick the right solutions to fit specific needs. In many cases, sign shops are diversifying solutions and services and adding “ready-made” designs that take the guesswork out.