Seven sustainable labels for beauty products and a more beautiful planet

Sustainability is top of mind for the beauty community, with a rising demand for options that are ethically sourced, produce minimal waste and enable recyclability. Shoppers want to be assured that the products in their daily rituals and self-care routines come from brands that care for the planet.

The transparency that customers are looking for can be challenging in such a complex and global industry, but brands who make the effort to minimize the environmental impact of their processes and products are securing a spot in the future of beauty.

Label and package design can boost a brand’s sustainability strategy in multiple ways. Materials can come from recycled or renewable sources, can enhance a product’s story, and can be used in combinations that enable convenient recycling post-use.

Sustainable solutions for beauty packaging are flourishing and we’re excited to introduce our new inspiration envelope, ‘Zero Waste Beauty’, to showcase 7 label materials that can increase a product’s shelf appeal while reducing its environmental impact.

The Zero Waste Beauty envelope is a joint effort from Avery Dennison, a leader in material science and label production, and global branding agency, Mucho, to explore how existing and emerging sustainable beauty solutions can be made evident via brand expression.

We believe the best way to explore these sustainable label designs is up close, letting inspiration come from both the look and feel of the materials. Which is why we’re happy to offer a free Zero Waste Beauty envelope to brands, converters, and designers curious about EcoDesign.

This sample set includes 7 gorgeous labels, all tucked into an envelope made of 40% recycled paper from Favini, that show how the right material can elevate product appeal, brand story, and sustainability goals.

If you’re curious to get your hands on some samples, we’re happy to send you a Zero Waste Beauty envelope on the house. Follow the link below to request your sample set. We look forward to hearing from you!